Analysing a Beauty Ad

Looking at this advert the first feature that catches one's eye is the model Gal Gadot instead of the perfume by Gucci, as the ad is about the all about promoting the product. This product was launched during spring in the year 2015. The ad's main purpose is to sell the product. This ad has minimal text which says, " Underneath it all she wears Gucci Bamboo." In my opinion this is a strategy to sell the product as underneath it all could lead people to certain imaginations. This could also raise an argument to why is a sexual appearance used to sell or promote a certain product. A reason to buy this product could be the fact that it is Gucci or even the fact that the very sexy Gal Gadot wears this perfume why couldn't I?

Apart from the celebrity endorsement, another feature that attracted me to this ad was the colour of the background really falls into place with the shade of the perfume ad contrasts well with the model's dress. The model's make up is kept to a minimal and is very natural looking. The light hitting just one side of her face forming a shadow behind her, I think works well for the ad. This is because it blends in with the background colour however it makes her stand out as well as the product featured in the right hand corner.